Insurance aggregators provide market access and aggregate premium, sometimes with additional compensation, but without any support services or tools. Insurance agents join an aggregator to gain access to insurance carriers’ contracts. This relationship tends to be very transactional.
A cluster occurs when a group of agents form either a formal joint venture or a loose affiliation to place their individual books of business as part of a larger book in order to receive higher commissions or profit sharing. Cluster members continue to operate individually.
Montana Agency Alliance and SIAA are neither aggregators, nor clusters. We started our alliance with an idea to help other agents grow their entire business, helping member agencies become sustainable for the long term. In addition to providing company access and the highest compensation in the industry, our unique business model focuses on providing member agencies with the tools for success. This can include agency access to mentors, the ability to work with our Agency Growth Coaches, marketing support, programs & specialty markets, E&S partnerships, training and education, life & benefits partners, technology partners, and perpetuation planning.